In Person Marketing Gets Connected: Part 2

19 Sep
2017

How To Calculate The ROI Of Influencers’ Posts

Influencers have taken the marketing industry by storm. And by now, most marketers are familiar with planning and executing influencer marketing campaigns. But even if they can successfully execute their campaigns, they still face the challenge of measuring their campaign ROI. In fact, Econsultancy found that this is the second

19 Sep
2017

6 Questions to Ask Yourself When Setting Social Media Marketing Goals

In today’s digital landscape, chances are social media is a vital piece of your marketing mix. After all, people live on social platforms these days and projections show that worldwide social media users will surpass 3 billion by 2021. But as brands and marketers fight for visibility in crowded, “algorithm-enhanced”

18 Sep
2017

How to Use Facebook’s Dynamic Ads

Dynamic ads match the right people with the right products. Much like retargeted AdWords campaigns, Facebook’s ad service maximizes each dollar spent on digital advertisements. With such a large active user base, it makes sense for B2B and B2C companies to leverage the social media powerhouse in their advertising campaigns.

18 Sep
2017

50 Business Ideas Using Google AdSense

It’s easier than ever to start a website. And advertising platforms like Google AdSense can make earning an income from those websites easy as well. But not all websites are created equal. There are certain topics that tend to earn more than others when it comes to including AdSense ads.